How to Use Your Real Estate CRM with LeadPropeller

Do you have a beautiful LeadPropeller website that’s bringing in boatloads of high-quality seller leads? Do you also have a favorite real estate CRM that would be perfect for managing these leads—if there was a way to automatically, instantly import them?

Good news: There is an easy way to connect your LeadPropeller website to the CRM of your choosing.

In this post, we’ll explain (in simple terms) how to ensure form submissions are seamlessly sent to your CRM via LeadPropeller’s new webhook integration.

Already have a real estate CRM? No problem!

As your LeadPropeller website brings in more and more leads, you’ll want need a system in place for flawless follow-up; that’s where your CRM comes in.

And if you already have a CRM set up, you won’t want to start over with a new one.

Thanks to webhooks, you don’t have to!

What is a webhook?

So, what is a webhook?

As defined by Twilio‘s David Prothero, “Webhooks are user-defined HTTP callbacks. They are triggered by some event in a web application and can facilitate integrating different applications or third-party APIs.”

For our purposes, let’s just say that a webhook is a tool you can use to automatically send new leads to your favorite CRM service.

With webhook integration, we give members the ability to continue using the CRM that works best for them. In other words, you can use Podio, Salesforce, Forefront, or something else entirely with your LeadPropeller site; it’s all up to you.

At LeadPropeller, we don’t endorse a specific CRM. Instead, we believe investors should use what works best for them. This is just one of the ways we’re making it easier for investors like you to run your business your way.

How to configure a webhook

Want to see exactly how to configure a webhook for your LeadPropeller website? Click here to view our webhook-configuration tutorial.

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