{"id":896,"date":"2017-04-07T18:39:44","date_gmt":"2017-04-07T18:39:44","guid":{"rendered":"http:\/\/blog.leadpropeller.com\/?p=896"},"modified":"2017-04-12T16:51:55","modified_gmt":"2017-04-12T16:51:55","slug":"custom-forms-innovation","status":"publish","type":"post","link":"https:\/\/lpblog.leadpropeller.com\/?p=896","title":{"rendered":"Custom Forms Another LeadPropeller Innovation!"},"content":{"rendered":"

Everyone knows what a form looks like. In fact, you have them on your website already. But why is having custom forms such a big deal for real estate investors<\/strong>?<\/p>\n

That’s what we’ll be talking about today! We’ll go over what makes custom forms so high converting<\/strong>, how you can customize your own, and the other awesome features involved like text and email auto responses.<\/strong><\/p>\n

That way you won’t lose another lead because of slow follow up time. Let’s go!<\/p>\n

What is a Custom Form?<\/h2>\n

\"on<\/a><\/p>\n

You know the short form on your LeadPropeller home page? That’s an example of a form.\u00a0On that form there are 4 fields the motivated seller can submit their information to you through. And, once that form is complete, you get an email and a text to let you know a motivated seller just visited your website and is interested in selling. Awesome, right?!<\/p>\n

You already knew that, though.<\/p>\n

Custom forms work the same way. Except you’re the one in control of what’s on the form<\/strong>, how you receive the notice that it’s been filled out,\u00a0and\u00a0<\/em>what kind of auto response gets sent and what it says. But we’ll talk about all of that a little further down.<\/p>\n

For now, you might be thinking “Big deal. What makes LeadPropeller custom forms any different from form building websites?<\/em>”<\/p>\n

Good question!<\/p>\n

Us vs Them<\/h2>\n

\"comparison<\/a><\/p>\n

There are other custom form builders out there, and they work fine. But here are the problems with using them for your real estate investing business.<\/p>\n

When you create a form through another website like Wufoo or Mailchimp, you’re making it on their site, and have to embed it over so that it will show up on your LeadPropeller website. Which presents a few complications<\/strong>:<\/p>\n

    \n
  1. Getting the form on your website now requires coding and back end knowledge<\/strong>. Gross. You don’t have time for that.<\/li>\n
  2. You will now have to open up the third party custom form builder any time you want to edit it, then re-copy the embedded code, re-save and re-publish<\/strong> your LeadPropeller site. That’s way too much work, and leaves too much room for error along the way. Which will cost you leads.<\/li>\n
  3. Your data is saved on\u00a0their<\/em> site, not\u00a0your<\/em> site<\/strong>. The conversion and customer tracking that the custom forms will bring aren’t on your LeadPropeller dashboard, so you’ll have to cross reference when you’re analyzing marketing data.<\/li>\n
  4. The templates that those sites have are full of generic questions. You can’t make questions\u00a0specific to real estate investing<\/strong> questions as you need them to be.<\/li>\n<\/ol>\n

    Yikes!<\/p>\n

    Now, we’re not saying that these are bad sites to use – just that they’re not the right fit for a serious real estate investors. Plus, you don’t really have a website through LeadPropeller, you have a high converting online lead generator.<\/p>\n

    It just makes sense to use\u00a0custom forms here because that’s what these are built for! For you to get as many leads as possible<\/strong> without making things complicated.<\/p>\n

    What LeadPropeller Custom Forms Do<\/h2>\n

    First and foremost, custom forms are here for you to get information from motivated sellers. Both information about the property they want to sell,\u00a0and<\/strong> their contact information so you can follow up with them before your competition does. Which, as we’ve already been over when we talked about high converting websites<\/a><\/span><\/span>, is\u00a0huge when it comes to landing the deal.<\/p>\n

    Customer Tracking<\/h3>\n

    When a visitor to your website fills out a form you’ve made, that information is logged in your LeadPropeller dashboard for customer tracking<\/strong>. Which, if you don’t use this feature you should. The information there will help you hone in on your target area, and where your most responsive motivated sellers are coming from. That way you won’t have to guess with future marketing strategies<\/a><\/span><\/span> like PPC and Adwords.<\/p>\n

    Auto Responding<\/h3>\n

    \"auto<\/a><\/p>\n

    After a custom form is completed, the motivated seller will get an automated text or email from your website that you customize (so it doesn’t seem automated). This lets your customer know that their information was received by a real person<\/strong>, and that whoever got it is quick with communication. Two things that are necessary when it comes to lead to deal conversion<\/a><\/span><\/span>.<\/p>\n

    The way the auto response system<\/strong> works with our custom forms is simple. When you’re creating a form, there will be two sections beneath the name and description where all you have to do is type in what you want your automated response to be. Boom. Super easy.<\/p>\n

    And the best part? The texts and emails will come from the business number and business email that you put on the business page of your LeadPropeller dashboard. That way, the communication between you and your customers stays consistent<\/strong>! And it’s all as simple and just typing a few words.<\/p>\n

    Making Your Custom Forms Custom<\/h2>\n

    The difference between just having a form, and having a custom form is how specific you can make it. Especially for real estate investors, there is certain information that you’re more interested in\u00a0that other form builders don’t offer.<\/p>\n

    Getting Specific Information<\/h3>\n

    For example, most cookie-cutter form builders will have basic things like:<\/p>\n