{"id":714,"date":"2016-12-09T21:55:06","date_gmt":"2016-12-09T21:55:06","guid":{"rendered":"http:\/\/blog.leadpropeller.com\/?p=714"},"modified":"2017-11-08T19:15:11","modified_gmt":"2017-11-08T19:15:11","slug":"pay-per-click","status":"publish","type":"post","link":"https:\/\/lpblog.leadpropeller.com\/?p=714","title":{"rendered":"Online Lead Generation Part 3: Pay Per Click for Real Estate Investors"},"content":{"rendered":"

Welcome back to the online lead generation series of articles! In this blog we’ll be going over pay per click strategies for real estate investors. In our last two parts, we talked about making a plan for website promotion<\/a><\/span><\/span>, and what it takes to have a high converting website<\/a><\/span><\/span>.<\/p>\n

Today we’re talking about PPC (pay per click<\/em>) and generating leads the first week of having your website live.\u00a0<\/p>\n

Pay per click, not paperclip, is where you post ads online and pay for each click on those ads. The main services for pay per click are Google’s Adwords <\/a><\/span><\/span>and Bing Ads<\/a><\/span><\/span>.<\/p>\n

 <\/p>\n

\n
Master online lead generation
\nwith my free training!<\/a><\/div>\n<\/div>\n

 <\/p>\n

This is the absolute best way to start generating leads for your website immediately. With Adwords and Bing ads, you pay money to have your ads display in the search results. Based on several factors that we’ll cover shortly, you can have your ads displayed above\u00a0all organic search results<\/strong>. Basically at the top of the page for the best keywords out there.<\/p>\n

Think about how awesome that is!<\/p>\n

You can beat website that have been online for years, your first week getting leads online<\/strong>. Of course, you will have to pay for those leads, but these tend to be some of the best motivated seller leads available.<\/p>\n

This is because these motivated sellers are seeking you out. They are ready to sell and are looking for a buyer.<\/p>\n

Crazy Pay Per Click Competition<\/h1>\n

Being that these are some of the best leads available…it stands to reason that other investors are already out there competing for them.<\/strong><\/p>\n

Yes, that’s true. But there is still lots of opportunity to get leads cheaper using Adwords than people are getting with direct mail.<\/p>\n

We’re going to be sharing how to succeed at pay per click\u00a0so that you generate deals that have the potential to make you tens of thousands of dollars! This is, assuming you are able to convert those leads<\/a><\/span><\/span> into deals and not lose your butt on the rehab, of course.<\/p>\n

How Does Pay Per Click Work?<\/h1>\n

\"how<\/a><\/p>\n

As a brief overview, pay per click\u00a0works by choosing keywords to match against searches made by search engine users, placing bids for the positioning of ads you create in the search results. When your ad is clicked on, you pay for the click.<\/p>\n

So we’ve got keywords<\/strong>, bids<\/strong> for position<\/strong>, budgets<\/strong>, ads<\/strong>, and landing pages<\/strong>.<\/p>\n

Let’s break down all of this piece by piece.<\/p>\n

Pay Per Click Keywords<\/h2>\n

You specify keywords to match against what is searched for by motivated sellers. There are 4 match types you can use to specify how to match what is searched against your keywords\u00a0(as you can never know all of the possible things searched for). We’ll examine and go over these in a minute.<\/p>\n

Should you use a giant list of keywords? What if they worked for someone else?<\/p>\n

It’s all about\u00a0intent.\u00a0<\/em><\/strong><\/p>\n