{"id":2304,"date":"2018-03-02T01:00:54","date_gmt":"2018-03-02T01:00:54","guid":{"rendered":"http:\/\/leadpropeller.com\/blog\/?p=2304"},"modified":"2022-06-16T17:03:09","modified_gmt":"2022-06-16T17:03:09","slug":"real-estate-investing-tricks-how-to-track-the-right-keywords-for-local-seo","status":"publish","type":"post","link":"https:\/\/lpblog.leadpropeller.com\/?p=2304","title":{"rendered":"Real Estate Investing Tricks: How to Track the Right Keywords for Local SEO"},"content":{"rendered":"

We’ve talked a lot about how important keywords are for generating leads to your real estate investing business, but we’ve only just started talking about local ranking<\/a><\/span><\/span>.\u00a0“Those two things are different?”\u00a0<\/em>Well…kind of. Let’s talk about how to track the right keywords for local SEO so that you show up in more search results in your target area!<\/p>\n

What Does ‘Local Ranking’ Mean for Real Estate Investors?<\/h2>\n
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Image credit: Brandon Gaille Marketing Expert & Blogmaster<\/span><\/span><\/figcaption><\/figure>\n

Like we’ve talked about before, local ranking refers to where you show up in local Google searches. We went over 5 common issues with local ranking<\/a><\/span><\/span> in our last article, but we’ll explain it some more in this article.<\/p>\n

As you already know from our PPC article<\/span><\/span>,<\/a> the first few results of a Google search are most likely going to be paid spots. After that, you’ll start to see organic and local search results. Most of the time a locally ranked result will show up with a Google map location of where the place is. (Psst,<\/em> this is why you need to have a solid address in you Google My Business account).<\/p>\n

When you’re trying to rank your real estate investing business higher, the number 1 thing you need to do is track the right keywords for local SEO. If you’re not researching keywords, you need to be, but you have to do more than that.<\/p>\n

Let’s put it this way: say you’re an investor in the Seattle area. Because your target area is Seattle, using the keyword “sell your house for cash” doesn’t specify your business and will be competing with everyone else trying to rank for that keyword. If you want it to perform well in local searches, then you need to modify the keyword for something like:<\/p>\n