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Real estate investor direct mail marketing has been a long standing go-to. It\u2019s simple, reliable, and can be effective in soliciting leads. But, like all good things, it has to come to an end. Real estate investor direct mail response rates have been declining over the years. We\u2019ve talked to some of the top investors in the country to find out why this is happening and what alternative strategies you can use to generate motivated seller leads<\/a>.<\/span><\/p>\n <\/p>\n <\/p>\n Direct mail is the prized pony for a LOT of investors out there. Not only is there a lot of competition, each housing marketing requires different tactics which means a lot of time spent doing trial and error. So, how do you standout from a pile of similar motivated seller letters and postcards? <\/span><\/p>\n The only way to stand out is to <\/span>be different<\/b>, and we\u2019re not talking about changing up the font and color of your letters.<\/span><\/p>\n <\/p>\n A great way to take your business out of the pile of letters is to develop a website. A website can help differentiate you from competitors because it makes you more visible. You\u2019re no longer a name in a pile, you\u2019re <\/span>real<\/span><\/i>. You can be searched, people can interact with you, and you can\u2019t be tossed away with the junk mail.<\/span><\/p>\n <\/p>\n So, now that you\u2019re \u201creal\u201d to sellers, how do you gain their trust? Establishing credibility is an important step that can often be overlooked by many investors. However, why would people do business with you if they don\u2019t trust you? Try getting your business BBB accredited or getting testimonials from people you\u2019ve done business with – both could be great additions to your new, awesome website. <\/span><\/p>\n <\/p>\n <\/p>\n The days of sellers checking the Yellow Pages are long gone (is there anyone even using Yellow Pages anymore?). Like everyone else in the digital age, the first place a seller is going to go for answers is the internet. <\/span><\/p>\n <\/p>\n Why wait for a letter to appear in their mailbox (that they might not even use) when they can find an answer in seconds? <\/b><\/p><\/blockquote>\n <\/p>\n When someone is trying to sell their house fast, they often Google things like \u201chow to sell my house fast\u201d or \u201cneed to sell house quickly in X location\u201d, that\u2019s where your website comes in. With a little crafty SEO, your website would be the first thing motivated seller leads find in their search. <\/span><\/p>\n Not only can you meet savvy sellers on their home turf, you can also avoid more angry phone calls. As investors, we\u2019ve all been there: the angry calls, the\u00a0long emails, and (sometimes) the threats. People don\u2019t like junk mail and they don\u2019t like feeling preyed upon, two things direct mail can leave people feeling. <\/span><\/p>\n <\/p>\n <\/p>\n \u201cWait a minute – I sent them direct mail, WHAT DO YOU MEAN I\u2019M INVISIBLE?!\u201d Sorry to be the bearers of bad news, but it\u2019s true. As we said before, taking your business online makes you <\/span>real<\/span><\/i> and visible to motivated sellers. How can sellers find research you further if you have 0 online presence? <\/span><\/p>\n <\/p>\n Let\u2019s look at it from a prospective a lot of us understand: online dating. When you find that 1 perfect profile that has your favorite movie quotes, music tastes, and doesn\u2019t look like a murderer, what do you typically do before you agree to a first date? You\u2019d be a liar if you say you didn\u2019t Google them! Imagine that you Googled that perfect match and you didn\u2019t find them anywhere – no Facebook, LinkedIn, proof of work, nothing. It may not be enough to decline a date, but it would definitely be a red flag. <\/span><\/p>\nMore Competition Than Ever Before<\/b><\/h3>\n
![\"Pile](\"http:\/\/leadpropeller.com\/blog\/wp-content\/uploads\/2017\/12\/Pile-of-Mail-300x259.jpeg\")
<\/a><\/p>\nSellers Are Savvier Than Ever<\/b><\/h3>\n
![\"HowtoSellHouseFastSearch\"](\"http:\/\/leadpropeller.com\/blog\/wp-content\/uploads\/2017\/12\/HowtoSellHouseFastSearch-300x288.png\")
<\/a><\/p>\nYou\u2019re Invisible to Motivated Sellers<\/b><\/h3>\n
![\"couple-1210023_1920\"](\"http:\/\/leadpropeller.com\/blog\/wp-content\/uploads\/2017\/12\/couple-1210023_1920-300x200.jpg\")
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