{"id":204,"date":"2016-09-02T18:06:35","date_gmt":"2016-09-02T18:06:35","guid":{"rendered":"http:\/\/blog.leadpropeller.com\/?p=204"},"modified":"2016-11-03T19:17:22","modified_gmt":"2016-11-03T19:17:22","slug":"why-am-i-not-getting-real-estate-leads-from-my-website","status":"publish","type":"post","link":"https:\/\/lpblog.leadpropeller.com\/?p=204","title":{"rendered":"Why Am I Not Getting Real Estate Leads From My Website?"},"content":{"rendered":"<p>So, you\u2019ve set up your real estate website, you\u2019ve put in the work, and what happened? Crickets. I feel your pain.<\/p>\n<p><span style=\"font-weight: 400;\">This is what happens to the vast majority of people that set up websites, so know you are not alone.<span style=\"font-weight: 400;\">\u00a0The internet is a very crowded place with real estate investors clamoring to rank so that they snatch up all of the motivated seller leads. It\u2019s not enough to just follow the \u2018<\/span><i><span style=\"font-weight: 400;\">build it, and they will come<\/span><\/i><span style=\"font-weight: 400;\">\u2019 philosophy anymore. You\u2019ve got to make sure you are set up for success and know what works right now, and what doesn\u2019t.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><!--more-->If you find yourself stressing over that problem, thinking that your website was a huge waste of time, then you\u2019re in luck because that\u2019s exactly what we are going to show you how to fix in today\u2019s blog. We\u2019re going to show you what is necessary in 2016 and beyond to have your real estate investor website getting traffic and generating the motivated seller leads you need. After all, the real estate investing business is all about turning leads into deals.<\/span><\/p>\n<h2>Getting Started<\/h2>\n<h2><img loading=\"lazy\" class=\"aligncenter wp-image-211\" src=\"http:\/\/blog.leadpropeller.com\/wp-content\/uploads\/2016\/09\/walkthecat.gif\" alt=\"walkthecat\" width=\"256\" height=\"288\" \/><\/h2>\n<p><span style=\"font-weight: 400;\">Ok, let\u2019s say, for example, that you just published your first real estate investing website last night. You wake up the following morning expecting to see leads flooding your inbox, but that isn\u2019t the reality. It can\u2019t be the reality, because your website hasn\u2019t existed long enough to be indexed in Google yet. It will happen, you just need to be patient. However, while it is crucial for your website to appear near the top of the search, you don\u2019t have to be the number one result. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.business2community.com\/online-marketing\/21-spectacular-seo-and-search-marketing-stats-and-facts-01258892#aScUtT3Te56U4EbK.97\" target=\"_blank\">Business 2 Community<\/a><\/span>, an online business building journal, conducted a case study and found that <\/span><i><span style=\"font-weight: 400;\">\u201cwhile the top Google listing still gets about \u2153 of all clicks, the organic results earning the <\/span><\/i><b><i>2nd, 3rd, and 4th spot now receive the other 63% of the clicks<\/i><\/b><i><span style=\"font-weight: 400;\">, leaving only 4% of clicks to anything lower.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> One of the key points of SEO that people just starting out with a website overlook is how important it is for your site to be searchable in Google. We\u2019ll take a look at effective SEO further into this blog. For now, let\u2019s look at your web presence.<\/span><\/p>\n<h2>Why it\u2019s Important to Build an Online Presence<\/h2>\n<h2><img loading=\"lazy\" class=\" wp-image-210 aligncenter\" src=\"http:\/\/blog.leadpropeller.com\/wp-content\/uploads\/2016\/09\/tomhanks.gif\" alt=\"tomhanks\" width=\"303\" height=\"170\" \/><\/h2>\n<p><span style=\"font-weight: 400;\">Aside from just having a stunning, easily searchable website, you also need to have a presence online. Your web presence can range from <\/span><span style=\"font-weight: 400;\">professional social media accounts, to a blog on your page<\/span><span style=\"font-weight: 400;\"> that stays current. In fact, \u201c<\/span><i><span style=\"font-weight: 400;\">companies that blog have 97% more inbound links<\/span><\/i><span style=\"font-weight: 400;\">,\u201d <span style=\"text-decoration: underline;\"><a href=\"http:\/\/blog.hubspot.com\/marketing\/business-blogging-in-2015#sm.000a841tl1942ep1up220akxyl9yb\" target=\"_blank\">Hubspot<\/a><\/span> found in a 2015 annual marketing report, \u201c<\/span><i><span style=\"font-weight: 400;\">[and] <\/span><\/i><b><i>92% of companies that blog multiple times per day have acquired new customers<\/i><\/b><i><span style=\"font-weight: 400;\"> [as a result].<\/span><\/i><span style=\"font-weight: 400;\">\u201d Being sure to post relevant updates, and staying current with your clientele, will not only direct traffic back to your site and ultimately your services, but it will also help increase your presence online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keywords are important in helping your clientele find you. You want to make sure your keywords are words or phrases that are frequently searched by your target demographic. For a real estate investor, that could include keywords or phrases such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>We buy houses<\/b><span style=\"font-weight: 400;\"> [your city, your state]<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sell houses fast<\/b><span style=\"font-weight: 400;\"> [your city]<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Need to sell my house<\/b><span style=\"font-weight: 400;\"> [your city]<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You will notice that [<\/span><i><span style=\"font-weight: 400;\">your city<\/span><\/i><span style=\"font-weight: 400;\">] was appended to the phrases. This is because <\/span><span style=\"font-weight: 400;\">it\u2019s much easier to rank for a locally<\/span><span style=\"font-weight: 400;\"> with these keywords than it is to rank nationally. If you were wanting to buy houses in Boston, it\u2019s much easier to have your website show up when someone types, <\/span><i><span style=\"font-weight: 400;\">\u2018I want to sell my house in Boston<\/span><\/i><span style=\"font-weight: 400;\">\u2019 if your website is clearly targeting Boston.<\/span><\/p>\n<h2>Going Mobile: Ease of Use<\/h2>\n<h2><img loading=\"lazy\" class=\"aligncenter wp-image-208\" src=\"http:\/\/blog.leadpropeller.com\/wp-content\/uploads\/2016\/09\/cellphone.gif\" alt=\"cellphone\" width=\"299\" height=\"299\" \/><\/h2>\n<p><span style=\"font-weight: 400;\">While web presence is essential, being mobile friendly in today\u2019s digital market is equally as crucial. \u201c<\/span><i><span style=\"font-weight: 400;\">Not surprisingly,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> says <span style=\"text-decoration: underline;\"><a href=\"https:\/\/searchenginewatch.com\/sew\/opinion\/2429321\/what-mobile-users-really-want-from-a-business-s-website\" target=\"_blank\">Search Engine Watch<\/a><\/span> in an article about mobile platforms, \u201c<\/span><b><i>67% of mobile users will leave a website if they become frustrated<\/i><\/b><i><span style=\"font-weight: 400;\"> with the site\u2019s navigation.<\/span><\/i><span style=\"font-weight: 400;\">\u201d Having a website that is difficult to use on mobile devices will cost you 67% of your potential clients. And, sure, there\u2019s the argument that most potential clients are searching you on a desktop or laptop more, but that school of thought is no longer correct.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2015, comScore\u2019s research on mobile usage produced results stating that by March of that year desktop-only internet users was at <\/span><i><span style=\"font-weight: 400;\">10.6%<\/span><\/i><span style=\"font-weight: 400;\">, while mobile-only internet users was at <\/span><i><span style=\"font-weight: 400;\">11.3%<\/span><\/i><span style=\"font-weight: 400;\">. Those results showed that the trend in platform usage was going to continue to grow in favor of mobile-only users. With that as the case, having 67% of your mobile users become so frustrated they leave your website <\/span><span style=\"font-weight: 400;\">is costing you a lot of leads<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>Marketing, Marketing, Marketing<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"aligncenter wp-image-209\" src=\"http:\/\/blog.leadpropeller.com\/wp-content\/uploads\/2016\/09\/madmen.gif\" alt=\"madmen\" width=\"340\" height=\"192\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ok, so we\u2019ve talked about giving your website time to get indexed, building a web presence, and being usable on all platforms. If you\u2019ve noticed that your website might not be getting enough clicks, the answer is very reasonably because of one of those problems. However, another problem that people tend to face is not marketing themselves correctly. SEO, or <\/span><i><span style=\"font-weight: 400;\">Search Engine Optimization,<\/span><\/i><span style=\"font-weight: 400;\"> is one of the biggest ways <\/span><span style=\"font-weight: 400;\">Google will determine if you\u2019re searchable or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, the strategy behind SEO is to make sure <\/span><b>the content on your website is relevant<\/b><span style=\"font-weight: 400;\"> to what a potential lead is searching for. Take <span style=\"text-decoration: underline;\"><a href=\"https:\/\/dannybuyshouses.com\/\" target=\"_blank\">Danny Buys Houses<\/a><\/span>, by Danny Johnson, for example. Because the area he buys and sells houses in is San Antonio, the home page of his website has to do with the city. In fact, the header of the website says \u201c<\/span><i><span style=\"font-weight: 400;\">We buy houses in San Antonio<\/span><\/i><span style=\"font-weight: 400;\">\u201d, and is then followed up by \u201c<\/span><i><span style=\"font-weight: 400;\">sell your house fast<\/span><\/i><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<h2>So Basically&#8230;<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"aligncenter wp-image-207\" src=\"http:\/\/blog.leadpropeller.com\/wp-content\/uploads\/2016\/09\/billnye.gif\" alt=\"billnye\" width=\"378\" height=\"212\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">To answer the question, your website <\/span><i><span style=\"font-weight: 400;\">is<\/span><\/i><span style=\"font-weight: 400;\"> generating leads for you as long as you optimize all of the things we\u2019ve talked about. To start, if your website is brand new, it just hasn\u2019t been indexed yet. Give that time, it <\/span><i><span style=\"font-weight: 400;\">will<\/span><\/i><span style=\"font-weight: 400;\"> happen. To help your website be more searchable, <\/span><span style=\"font-weight: 400;\">build your web presence<\/span><span style=\"font-weight: 400;\"> more. Link your professional social media accounts to your website, and visa versa. The more you can interlink yourself, the better. Get circulating. Remember to <\/span><span style=\"font-weight: 400;\">be mobile friendly<\/span><span style=\"font-weight: 400;\">. The majority of internet users are using mobile devices for searches, so be useful to them as well. <\/span><span style=\"font-weight: 400;\">And always have an SEO strategy<\/span><span style=\"font-weight: 400;\">. Be searchable, and accessible, for your targeted clients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your website has optimized all of these qualities, then your leads will be coming in in no time. Get out there!<\/span><\/p>\n<h2>Don\u2019t Have the Time For All of This?<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"aligncenter wp-image-206\" src=\"http:\/\/blog.leadpropeller.com\/wp-content\/uploads\/2016\/09\/aintnobodygottimeforthat.gif\" alt=\"aintnobodygottimeforthat\" width=\"345\" height=\"194\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a real estate investor, your time is best spent getting out there converting leads into deals. \u00a0Hundreds of real estate investors use <\/span><span style=\"font-weight: 400;\">LeadPropeller<\/span><span style=\"font-weight: 400;\"> for their websites because of the ability to set one up within minutes&#8230;no need to know how to code and no need to come up with what the website should say. \u00a0We also provide managed pay-per-click and SEO services so that you don\u2019t have to become an expert in all of these areas. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let LeadPropeller do that hard work for you, so you can do the fun part of real estate investing &#8211; deals! <span style=\"text-decoration: underline;\"><a href=\"http:\/\/leadpropeller.com\/\" target=\"_blank\">Check out LeadPropeller.com<\/a><\/span> or call us at 210-999-5187 to discuss getting your web presence going and working for you.<\/span><\/p>\n<p><strong>Special Bonus Download: <\/strong><span style=\"text-decoration: underline;\"><a href=\"http:\/\/blog.leadpropeller.com\/top-5-marketing-methods\" target=\"_blank\">Clickable download of our <strong>Top 5 Marketing Methods<\/strong> PDF to help you better optimize your real estate website and start generating real estate leads! This guide will show you the best ways to optimize your marketing strategy to better promote your real estate investors website. Let LeadPropeller do the hard part so you can do the fun part &#8211; making deals!<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, you\u2019ve set up your real estate website, you\u2019ve put in the work, and what happened? Crickets. I feel your pain. This is what happens to the vast majority of people that set up websites, so know you are not alone.\u00a0The internet is a very crowded place with real estate investors clamoring to rank so [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20,8,3],"tags":[27],"_links":{"self":[{"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=\/wp\/v2\/posts\/204"}],"collection":[{"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=204"}],"version-history":[{"count":24,"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=\/wp\/v2\/posts\/204\/revisions"}],"predecessor-version":[{"id":573,"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=\/wp\/v2\/posts\/204\/revisions\/573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=\/wp\/v2\/media\/572"}],"wp:attachment":[{"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}