{"id":1574,"date":"2017-10-20T01:30:08","date_gmt":"2017-10-20T01:30:08","guid":{"rendered":"http:\/\/leadpropeller.com\/blog\/?p=1574"},"modified":"2017-10-19T15:46:26","modified_gmt":"2017-10-19T15:46:26","slug":"google-vs-bing-advertising-your-real-estate-investing-business","status":"publish","type":"post","link":"https:\/\/lpblog.leadpropeller.com\/?p=1574","title":{"rendered":"Google vs Bing: Advertising Your Real Estate Investing Business"},"content":{"rendered":"

It’s no secret that you should be marketing and advertising your business online<\/a><\/span><\/span>. I mean, look at the rest of our articles, it’s pretty clear this is the subject we like to talk about. While we’ve covered paid forms of advertising<\/a><\/span><\/span> in the past, one of the questions we get asked a lot is which pay per click platform is better for a real estate investor<\/strong>: Google vs Bing? Well, strap in, because we’re going to show you the pros and cons of both platforms in this article!<\/p>\n

Google vs Bing: What’s the Difference?<\/h2>\n

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So,\u00a0before we get into the pros and cons of Google AdWords<\/a><\/span><\/span> we have to come clean. You should definitely be advertising on both platforms. The more you advertise, the more exposure your business gets, the more leads you get<\/strong>, and so on and so forth. It’s just good business to be on lots of platforms. Google vs Bing is like Rocky vs Apollo, they’re both good in their own way.<\/p>\n

Which means, in reality, this article will show you how to strategize for each platform<\/strong>, and how to prioritize which one to use depending on what stage you’re in with your real estate investing business. Don’t worry, we’ll still do a pro\/con, Google vs Bing article! We just want you to be well informed when making marketing decisions for your real estate investing business.<\/p>\n

Ok now that that’s over, let’s get started!<\/p>\n

Google AdWords in a Nutshell<\/h2>\n
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Image credit:\u00a0Coaching by Subject Experts<\/a><\/span><\/span><\/figcaption><\/figure>\n

When you think “internet” what’s the first thing that comes to mind? Most likely: Google. In fact, Mashable<\/a><\/span><\/span> found that “1.1 billion people use Google search<\/strong> each month, making 114 billion searches<\/strong>“. That’s insane. If you don’t instantly think of Google when the\u00a0word “internet” is said, then you’re probably not the right audience for this article. (That was a marketing joke).<\/p>\n

In all seriousness, Google is the most powerful search engine online today, so it just makes sense to be marketing on it. But are there drawbacks? Let’s take a look.<\/p>\n

AdWords Pros:<\/h2>\n

1. Fast Results<\/h3>\n

Because Google is the top dog when it comes to search engines, the pros of using AdWords is inherent.\u00a0Google has the power to be able to get you results of your advertisement’s performance super fast, which is perfect for gathering market information.<\/p>\n

When you’re looking over your AdWords reports to see which ads did better, or which target groups responded the best, Google provides you with a lot to go off of. You’ll be able to see:<\/p>\n