{"id":1492,"date":"2017-09-09T01:39:14","date_gmt":"2017-09-09T01:39:14","guid":{"rendered":"http:\/\/leadpropeller.com\/blog\/?p=1492"},"modified":"2017-11-08T19:09:24","modified_gmt":"2017-11-08T19:09:24","slug":"top-5-digital-marketing-strategies-for-real-estate-investors","status":"publish","type":"post","link":"https:\/\/lpblog.leadpropeller.com\/?p=1492","title":{"rendered":"Top 5 Digital Marketing Strategies for Real Estate Investors"},"content":{"rendered":"<p>Let&#8217;s face it, online leads are better leads. If you want to get the best online leads, you need to bump up your digital marketing. That&#8217;s why we&#8217;re going over the <strong>top 5 digital marketing strategies for real estate investors<\/strong> so that you can dominate your online market and start generating leads asap.<\/p>\n<p>Before we can start talking about digital marketing strategies for real estate investors, you first need to know what digital marketing even is. As simple as it seems, digital marketing is just that &#8211; the<strong> actions you take online<\/strong> to meet your overarching marketing plan&#8217;s success.<!--more--><\/p>\n<p>&nbsp;<\/p>\n<div class=\"row\">\n<div class=\"col-md-8 col-md-offset-2\"><a class=\"btn btn-lg btn-primary btn-block\" style=\"background-color: #2686df;\" href=\"http:\/\/leadpropeller.com\/blog\/webinar\/\" target=\"_blank\">Master online marketing<br class=\"visible-xs\" \/> with our free training!<\/a><\/div>\n<\/div>\n<p>&nbsp;<br \/>\nThings like SEO, PPC, FaceBook and <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"http:\/\/leadpropeller.com\/blog\/real-estate-investing-and-social-media\/\" target=\"_blank\">social media marketing<\/a><\/span><\/span>, and just having a high converting website for your real estate investing business are already starting you on the best path for a strong digital marketing plan. However, just like with everything, there&#8217;s<strong> always more you can do<\/strong> to make it stronger so you can reach more motivated sellers and<strong> get more leads.<\/strong><\/p>\n<h2>1. Find Your Best Audience<\/h2>\n<figure id=\"attachment_1496\" aria-describedby=\"caption-attachment-1496\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/leadpropeller.com\/blog\/wp-content\/uploads\/2017\/08\/target-audience.png\"><img loading=\"lazy\" class=\"size-full wp-image-1496\" src=\"http:\/\/leadpropeller.com\/blog\/wp-content\/uploads\/2017\/08\/target-audience.png\" alt=\"digital marketing strategies for real estate investors and target marketing\" width=\"1000\" height=\"531\" srcset=\"https:\/\/lpblog.leadpropeller.com\/wp-content\/uploads\/2017\/08\/target-audience.png 1000w, https:\/\/lpblog.leadpropeller.com\/wp-content\/uploads\/2017\/08\/target-audience-300x159.png 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-1496\" class=\"wp-caption-text\">Image credit: <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/neilpatel.com\/blog\/21-content-marketing-tactics-thatll-skyrocket-your-search-traffic\/\" target=\"_blank\">Niel Patel<\/a><\/span><\/span><\/figcaption><\/figure>\n<p>We&#8217;ve talked about this in the past when we went over <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"facebook-advertising-for-real-estate-investors\" target=\"blank\">split testing<\/a><\/span><\/span> and our overall <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"http:\/\/leadpropeller.com\/blog\/pay-per-click\/\" target=\"_blank\">PPC guide<\/a><\/span><\/span>. When you&#8217;re narrowing down your audiences by testing advertisement success, you want to keep track of a few key metrics.<\/p>\n<h3>Demographic Information<\/h3>\n<p>This is the type of<strong> hard information<\/strong> that tells you\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"http:\/\/smallbusiness.chron.com\/demographics-marketing-22008.html\" target=\"_blank\">who your audience is<\/a><\/span><\/span>\u00a0on a quantitative level. Meaning, you&#8217;ll gather metrics such as:<\/p>\n<ul>\n<li>Age<\/li>\n<li>Income<\/li>\n<li>Location<\/li>\n<li>Gender<\/li>\n<\/ul>\n<p>Because we&#8217;re talking about digital marketing strategies for real estate investors, these metrics are incredibly important for<strong> finding the perfect audience<\/strong> for your business.<\/p>\n<p>Since you&#8217;re target market could be either a section of your city, or the <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"http:\/\/leadpropeller.com\/blog\/area-landing-pages-expanding-your-real-estate-investing-business\/\" target=\"_blank\">surrounding areas<\/a><\/span><\/span> outside of it, you&#8217;ll want to know the location of the people<strong> interacting with your digital marketing tactics<\/strong>, as well as their income. Real estate investing tends to work best with people who are unable to afford the house they&#8217;re living in, or<strong> need financial help to sell their house.<\/strong><\/p>\n<p>This is why the two most important demographic metrics to look at for your digital marketing strategy is\u00a0<strong>income\u00a0<\/strong>and\u00a0<strong>location.\u00a0<\/strong><\/p>\n<h3>Psychographic Information<\/h3>\n<p>This information is more qualitative, meaning it&#8217;s hard to put solid numbers on it. That doesn&#8217;t mean that it&#8217;s not valuable information, though. In fact, this is the best information to gather so that you can <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/blog.hubspot.com\/insiders\/marketing-psychographics\" target=\"_blank\">better understand your target audience<\/a><\/span><\/span>. This will help you craft the best digital marketing strategies for your real estate investing business because you&#8217;ll be able to appeal to your audience&#8217;s emotions.<\/p>\n<p>The type of psychographic information you&#8217;ll gather is:<\/p>\n<ul>\n<li>Goals<\/li>\n<li>Challenges<\/li>\n<li>Priorities<\/li>\n<\/ul>\n<p>Let&#8217;s say you&#8217;re running an ad for your house flipping business that&#8217;s targeting motivated sellers. To best <strong>get their interactions<\/strong>, you need to understand those three key points to be able to make the highest converting marketing strategy.<\/p>\n<p>Let&#8217;s keep going with this example. After gathering this information, you&#8217;ll know your audience&#8217;s:<\/p>\n<ul>\n<li><strong>Goal<\/strong>: to be rid of their house<\/li>\n<li><strong>Challenge<\/strong>: they don&#8217;t have the money to repair their house to market value<\/li>\n<li><strong>Priorities<\/strong>: find a way to sell their house<\/li>\n<\/ul>\n<p>With this information combined with the demographic data, you can form <strong>highly targeted digital marketing<\/strong> strategies for your real estate investing business.<\/p>\n<h2>2. Plan Your Marketing Goals<\/h2>\n<figure id=\"attachment_1514\" aria-describedby=\"caption-attachment-1514\" style=\"width: 3975px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/leadpropeller.com\/blog\/wp-content\/uploads\/2017\/09\/Marketing-Strategies-Vary-by-Marketing-Goal.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-1514\" src=\"http:\/\/leadpropeller.com\/blog\/wp-content\/uploads\/2017\/09\/Marketing-Strategies-Vary-by-Marketing-Goal.jpg\" alt=\"make goals to build digital marketing strategies for real estate investors\" width=\"3975\" height=\"2650\" srcset=\"https:\/\/lpblog.leadpropeller.com\/wp-content\/uploads\/2017\/09\/Marketing-Strategies-Vary-by-Marketing-Goal.jpg 3975w, https:\/\/lpblog.leadpropeller.com\/wp-content\/uploads\/2017\/09\/Marketing-Strategies-Vary-by-Marketing-Goal-300x200.jpg 300w, https:\/\/lpblog.leadpropeller.com\/wp-content\/uploads\/2017\/09\/Marketing-Strategies-Vary-by-Marketing-Goal-1024x683.jpg 1024w\" sizes=\"(max-width: 3975px) 100vw, 3975px\" \/><\/a><figcaption id=\"caption-attachment-1514\" class=\"wp-caption-text\">Image credit: <a href=\"https:\/\/www.fourquadrant.com\/marketing-strategies\/\" target=\"_blank\">F<span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\">ourquadrant Blog<\/span><\/span><\/a><\/figcaption><\/figure>\n<p>There are a few ways to make a <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.entrepreneur.com\/article\/234204\" target=\"_blank\">marketing goal<\/a><\/span><\/span> for your business, but always start by understanding what you need to make your real estate investing business a success. The best digital marketing strategies for real estate investors involved<strong> online lead generation<\/strong>.\u00a0Ok, ok, before we start getting into technical marketing jargon, let&#8217;s first identify the ways you can <strong>achieve getting more leads in<\/strong>.<\/p>\n<p>Since your marketing goal is to attract more motivated sellers, start by making an achievable milestone\u00a0&#8211; let&#8217;s say <strong>increasing lead generation by 50%<\/strong> in 4 month period. Once you have your goal made, the next step is to be able to track that progress.<\/p>\n<p>There are lots of different analytic tools out there for you to keep a track of your lead generation: <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/support.google.com\/partners\/answer\/6089738?hl=en\" target=\"_blank\">Google Analytics<\/a><\/span><\/span>, <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.klipfolio.com\/integrations\/hubspot-dashboard?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=817690279&amp;utm_content=47313650084&amp;gclid=Cj0KCQjwiqTNBRDVARIsAGsd9MpRDvCfPi-dD6JCkHXroFIxiJZAd7dVHjZ1dvOdQ4krptVu11hN7EsaAnC8EALw_wcB\" target=\"_blank\">HubSpot Reporting<\/a><\/span><\/span>, etc. However, if you&#8217;re a <span style=\"color: #000000;\"><span style=\"text-decoration: underline; color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"http:\/\/leadpropeller.com\/\" target=\"_blank\">LeadPropeller<\/a><\/span>\u00a0c<\/span>ustomer, you&#8217;ll see your lead tracking and conversion rates right on your dashboard every time you log in. That way, you can<strong> keep an eye on the number of leads you got <\/strong>in a given time period, as well as your progress over time.<\/p>\n<h2>3. Reevaluate Your Current Digital Marketing\u00a0Tactics<\/h2>\n<figure id=\"attachment_1515\" aria-describedby=\"caption-attachment-1515\" style=\"width: 770px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/leadpropeller.com\/blog\/wp-content\/uploads\/2017\/09\/Digital-marketing.png\"><img loading=\"lazy\" class=\"size-full wp-image-1515\" src=\"http:\/\/leadpropeller.com\/blog\/wp-content\/uploads\/2017\/09\/Digital-marketing.png\" alt=\"making the best digital marketing strategies for real estate investors\" width=\"770\" height=\"304\" srcset=\"https:\/\/lpblog.leadpropeller.com\/wp-content\/uploads\/2017\/09\/Digital-marketing.png 770w, https:\/\/lpblog.leadpropeller.com\/wp-content\/uploads\/2017\/09\/Digital-marketing-300x118.png 300w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><figcaption id=\"caption-attachment-1515\" class=\"wp-caption-text\">Image credit: <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"http:\/\/meprosa.com\/mepro\/blog\/5-simples-estrategias-de-marketing-digital-para-ayudar-crecer-su-negocio\" target=\"_blank\">Meprosa.com<\/a><\/span><\/span><\/figcaption><\/figure>\n<p>This is where your <strong>content marketing, email marketing, PPC<\/strong>, and so on comes into play. This can be broken down into 3 categories:<\/p>\n<ol>\n<li>Owned Media<\/li>\n<li>Earned Media<\/li>\n<li>Paid Media<\/li>\n<\/ol>\n<p>Let&#8217;s talk about each one individually.<\/p>\n<h3>Owned Media<\/h3>\n<p>This is media and<strong> content that your business has created, and owns<\/strong>. Meaning your social media profiles, your blog content, pictures of your properties, videos of your properties, and your website. <strong>Anything that comes directly from you<\/strong> &#8211; that&#8217;s owned media.<\/p>\n<p>We talked a bit about this when we went over <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"http:\/\/leadpropeller.com\/blog\/image-licensing-rules-for-real-estate-investors\/\" target=\"_blank\">image licensing strategies<\/a><\/span><\/span> for real estate investors. Basically the rule is this: <strong>if you made it, then you own it<\/strong>. Plane and simple.<\/p>\n<h3>Earned Media<\/h3>\n<p>This is more of an SEO and<strong> public relations<\/strong> kind of media. The term &#8220;earned&#8221; refers to<strong> exposure that you get from other people<\/strong> &#8211; be that other investors, customers,<strong> press releases<\/strong>, guest posting, etc. If you don&#8217;t have any earned media, don&#8217;t stress. It&#8217;s actually pretty easy to get for real estate investors.<\/p>\n<p>Your <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"http:\/\/leadpropeller.com\/blog\/video-testimonials-increase-leads\/\" target=\"_blank\">customer testimonials<\/a><\/span><\/span> are a form of earned media, as well as your reviews on your website, <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"http:\/\/leadpropeller.com\/blog\/local-citations-a-must-for-real-estate-investors\/\" target=\"_blank\">local citations<\/a><\/span><\/span>, and social media profiles. \u00a0Any public relations work you&#8217;ve been doing counts as earned media, and helps to make your real estate investing business have a larger online presence and authority.<\/p>\n<h3>Paid Media<\/h3>\n<p>This one is pretty on the nose.<strong> If you paid to get something in front of people, then it&#8217;s paid media<\/strong>. Pretty simple. These are all examples of paid media:<\/p>\n<ul>\n<li>Google AdWords campaigns<\/li>\n<li>Bing Ads<\/li>\n<li>FaceBook ads<\/li>\n<li>Sponsored posts on other websites (if you paid to be there)<\/li>\n<\/ul>\n<p>This is one of the best digital marketing strategies for real estate investors because it gets your business&#8217;s name in front of a lot of people quickly. However,<strong> it does cost money<\/strong>. As we&#8217;ve stated before, a lot of online marketing is a pay to play game. The more you spend on paid media like <span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"facebook-advertising-for-real-estate-investors\" target=\"blank\">Facebook ads<\/a><\/span> and <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"3-adwords-techniques-for-real-estate-investors\" target=\"blank\">Adwords<\/a><\/span><\/span>, the more money you&#8217;ll make in the long run.<\/p>\n<h2>4. Put It All Together!<\/h2>\n<figure id=\"attachment_1517\" aria-describedby=\"caption-attachment-1517\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/leadpropeller.com\/blog\/wp-content\/uploads\/2017\/09\/shutterstock_218292484.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-1517\" src=\"http:\/\/leadpropeller.com\/blog\/wp-content\/uploads\/2017\/09\/shutterstock_218292484.jpg\" alt=\"combine everything for the best digital marketing strategies for real estate investors\" width=\"1000\" height=\"771\" srcset=\"https:\/\/lpblog.leadpropeller.com\/wp-content\/uploads\/2017\/09\/shutterstock_218292484.jpg 1000w, https:\/\/lpblog.leadpropeller.com\/wp-content\/uploads\/2017\/09\/shutterstock_218292484-300x231.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-1517\" class=\"wp-caption-text\">Image credit: <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"http:\/\/Image credit: TweakYourBiz.com\" target=\"_blank\">TweakYourBiz.com<\/a><\/span><\/span><\/figcaption><\/figure>\n<p>The most important media you have is your owned media, for a number of reasons. Because you own it, and you created it, it&#8217;s the<strong> most true form of content<\/strong> for your real estate investing business&#8217;s branding. That, and, your owned media can be used for your paid media, and to gather earned media.<\/p>\n<p>For example, let&#8217;s say you have a YouTube channel for your real estate investing business. Your videos should include <b>customer testimonials, property tours,\u00a0<\/b>and\u00a0<strong>your rehab process.<\/strong> All of this content is great for <strong>generating engagement with your target audience<\/strong>: motivated sellers,\u00a0<em>and<\/em> other real estate investors. This is your owned media; videos you have produced to<strong> build your brand&#8217;s name<\/strong>.<\/p>\n<p>Now, let&#8217;s say on these videos you have people commenting with what a great job you and your team did helping them through their financial issues, or talking about what an amazing rehab job you did. There&#8217;s your <strong>earned media<\/strong>.<\/p>\n<p>To finish it off, you can use these videos in paid promotions. Get your testimonials to be featured in press releases, or used your property tours to re-target wholesalers.<\/p>\n<h2>5. Get Your Digital Marketing Professionally Managed<\/h2>\n<p><a href=\"http:\/\/leadpropeller.com\/blog\/wp-content\/uploads\/2017\/09\/lp-sales-page-fb-image.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1516\" src=\"http:\/\/leadpropeller.com\/blog\/wp-content\/uploads\/2017\/09\/lp-sales-page-fb-image.png\" alt=\"we deliver the best digital marketing strategies for real estate investors\" width=\"1200\" height=\"628\" srcset=\"https:\/\/lpblog.leadpropeller.com\/wp-content\/uploads\/2017\/09\/lp-sales-page-fb-image.png 1200w, https:\/\/lpblog.leadpropeller.com\/wp-content\/uploads\/2017\/09\/lp-sales-page-fb-image-300x157.png 300w, https:\/\/lpblog.leadpropeller.com\/wp-content\/uploads\/2017\/09\/lp-sales-page-fb-image-1024x536.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>The more you use your media to build your real estate investing business&#8217;s online presence, the more successful you will be. These digital marketing strategies for real estate investors are fool proof, and will <strong>build your business&#8217;s online presence<\/strong>. The trick is to stay consistent. If you stop producing media then your content becomes stale and outdated, something that Google punishes.<\/p>\n<p>If you want to<strong> keep your media fresh for future digital marketing strategies<\/strong>, then consider getting a professionally managed service for your real estate investing business. If you have pros working on your SEO and PPC, then your owned, earned, and paid media is covered!<\/p>\n<p>&nbsp;<\/p>\n<div class=\"row\">\n<div class=\"col-md-8 col-md-offset-2\"><a class=\"btn btn-lg btn-primary btn-block\" style=\"background-color: #2686df;\" href=\"http:\/\/leadpropeller.com\/blog\/webinar\/\" target=\"_blank\">Master online marketing<br class=\"visible-xs\" \/> with our free training!<\/a><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>At LeadPropeller, we have a<strong> team of highly skilled professionals<\/strong> who specialize in making high converting digital marketing strategies for real estate investors. Our <span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"http:\/\/leadpropeller.com\/seo\" target=\"_blank\">SEO service<\/a><\/span> will build up your business&#8217;s back links and content so that you can start growing your online presence to rank organically in Google searches. And our <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"http:\/\/leadpropeller.com\/adwords\" target=\"_blank\">PPC service<\/a><\/span><\/span> will be generating your business leads while you wait to rank, that way you&#8217;re always generating revenue.<\/p>\n<p>On top of our amazing professional services, if you&#8217;re a LeadPropeller customer, you can take advantage of our content building features like our <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"http:\/\/leadpropeller.com\/blog\/content-marketing-feature\/\" target=\"_blank\">Content Packs<\/a><\/span><\/span>. These highly optimized, professionally written, search engine optimized articles will feature your business name, target area, and contact information while also linking back to your website and other reputable sources. You&#8217;ll be<strong> building your owned media in your sleep<\/strong>!<\/p>\n<p>If you have any questions about signing up for <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"http:\/\/leadpropeller.com\/#pricing\" target=\"_blank\">LeadPropeller<\/a><\/span><\/span>, or our services, don&#8217;t hesitate to<span style=\"text-decoration: underline;\"><span style=\"color: #00ccff;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"http:\/\/leadpropeller.com\/contact\" target=\"_blank\"> call our team<\/a><\/span><\/span> at <strong>(210) 999 &#8211; 5187<\/strong>. We would love to answer any questions you might have!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s face it, online leads are better leads. If you want to get the best online leads, you need to bump up your digital marketing. That&#8217;s why we&#8217;re going over the top 5 digital marketing strategies for real estate investors so that you can dominate your online market and start generating leads asap. Before we [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,38],"tags":[66,114,108,29,39],"_links":{"self":[{"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=\/wp\/v2\/posts\/1492"}],"collection":[{"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1492"}],"version-history":[{"count":25,"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=\/wp\/v2\/posts\/1492\/revisions"}],"predecessor-version":[{"id":1804,"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=\/wp\/v2\/posts\/1492\/revisions\/1804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=\/wp\/v2\/media\/1535"}],"wp:attachment":[{"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lpblog.leadpropeller.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}