{"id":1424,"date":"2017-09-04T02:15:48","date_gmt":"2017-09-04T02:15:48","guid":{"rendered":"http:\/\/leadpropeller.com\/blog\/?p=1424"},"modified":"2017-09-01T15:33:29","modified_gmt":"2017-09-01T15:33:29","slug":"mistakes-real-estate-investors-make-with-ppc","status":"publish","type":"post","link":"https:\/\/lpblog.leadpropeller.com\/?p=1424","title":{"rendered":"7 Common Mistakes Real Estate Investors Make with PPC"},"content":{"rendered":"

If you’ve been reading our blog, you know that PPC isn’t something you can just pick up and do<\/strong> like a pro. It’s complicated, and it takes practice and lots of reading to even start to build the right campaign for your business. That’s why we have all of these PPC guides<\/strong> for you, so that you won’t suffer from these common mistakes real estate investors make with PPC.<\/p>\n

First thing’s first, if you haven’t gone over our pay per click guide for real estate investors<\/a><\/span><\/span>\u00a0yet, take a look! It has a lot of helpful tips for how you can be getting high quality traffic without spending an arm and a leg.<\/p>\n

As for today, we’re talking about the common mistakes real estate investors make with PPC<\/strong> and how you can avoid making those exact mistakes so that you’re not wasting your money on paid advertising. We’ll go through each mistake, talk about what it is, and tell you a quick way to fix that problem!<\/p>\n

Mistake 1 – Not Bidding\u00a0on Your Business Name<\/h2>\n

It goes without saying that your business’s name is most likely your highest converting keyword<\/a><\/span><\/span>. With all of your on-page SEO, content marketing<\/a><\/span><\/span>, and local citations<\/a><\/span><\/span>, it would be amazing if it wasn’t your highest converting keyword.<\/p>\n

That being said, one of the mistakes real estate investors make with PPC is assuming<\/strong> that they don’t need to bid on their own name. Not true. Often times, competitors will target your company name as a keyword to prevent you from getting traffic<\/strong> and leads. If that’s happening, you need to take legal action. If it’s not, then bidding on your own name is still useful.<\/p>\n

You’ll pay somewhere around 0.05 – 0.10 cents per click<\/strong> on your company name, which isn’t that much. Once you start bidding for it, you can track extra statistics of how much your company is growing. Remember, you want to keep good metrics<\/strong> of your real estate investing company’s\u00a0growth so that you can change your strategies as needed.<\/p>\n

Mistake 2 – Fighting\u00a0to be #1<\/h2>\n

\"fighting<\/a><\/p>\n

Just like in SEO, you don’t need to be the number 1 in PPC. With SEO, it’s because the number 1 search results isn’t the only one with high enough CTR to be significant. With PPC, it’s because the number 1 spot is often the most expensive<\/strong> without being the most converting. One of the biggest mistakes real estate investors make with PPC is fighting for the number 1 spot on a Google search result.<\/p>\n

The problem with the number 1 spot is that you’re not always getting quality clicks<\/strong> from it. More often than not, the clicks from the number 1 paid result comes from searchers who didn’t type in the right keyword and quickly click the first thing they see. This is an issue because you’re paying more money<\/strong> to be that number 1 result, but getting clicks for people who aren’t actually looking for your service<\/strong>. It’s wasting your money.<\/p>\n

The best place to be, actually, is the number 3 result<\/strong>. Being the third ranking result is more converting because the searchers tend to read their options before clicking on that link. Meaning, the clicks you get are more legitimate<\/strong> because that searcher sought out your link.<\/p>\n

Mistake 3 – Not Using Keywords in Ad Copy<\/h2>\n

Brick Marketing<\/a><\/span><\/span> describes an ad copy as: “the main text of clickable advertisement, whether it is a contextual or a pay per click ad.<\/i>”<\/p>\n

This mistake is simple to fix, and pretty self explanatory. Basically, just put your keywords into the ad copy that you’re serving your ad. This will make your ad much more relevant in searches<\/strong>, and keep your keywords front and center.<\/p>\n

Mistake 4 – Broad Bidding<\/h2>\n

There are definitely large keywords that are relevant to your business. For example, as a real estate investor you want to be ranking for keywords such as:<\/p>\n