{"id":1225,"date":"2017-06-23T18:39:54","date_gmt":"2017-06-23T18:39:54","guid":{"rendered":"http:\/\/blog.leadpropeller.com\/?p=1225"},"modified":"2017-06-23T18:39:54","modified_gmt":"2017-06-23T18:39:54","slug":"south-tampa-teardowns-flight-debrief","status":"publish","type":"post","link":"https:\/\/lpblog.leadpropeller.com\/?p=1225","title":{"rendered":"Marketing Like an Investor: South Tampa Teardowns Flight Debrief"},"content":{"rendered":"

Welcome to the latest LeadPropeller Flight Debrief! In this month\u2019s debrief, we\u2019ll be highlighting the success of South Tampa Teardowns<\/a><\/span><\/span>, and it\u2019s founder Robert Wilson<\/strong>. As an active real estate agent who markets like a real estate investor, South Tampa Teardowns is a successful business that only keeps growing!<\/p>\n

Agent Skill, Investor Marketing<\/h2>\n

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For\u00a012 years, Robert Wilson\u00a0worked as a real estate agent<\/strong>\u00a0who did business with builders, real estate investors, and home buyers and sellers. After\u00a0all that time gaining experience in the real estate market, Robert decided to add the kinds of marketing strategies that investors use to grow his business.<\/p>\n

For 3 years Robert has been running South\u00a0<\/strong>Tampa Teardowns<\/strong>, working\u00a0with a range of clients from land buyers, builders, motivated sellers, and other active real estate investors. With his hard work and “never stop” attitude, Robert closed 35 deals last year<\/strong>, and placed\u00a045 – 50 lots from owners to builders, and picked up nice commissions along the way.<\/p>\n

Working With Builders<\/h2>\n

South Tampa Teardowns’ success comes primarily\u00a0from Robert’s connection with builders. His land buying business<\/a><\/span><\/span> in Tampa, FL buys\u00a0land and sells to builders on their\u00a0buyers list. Along with selling the land to builders, South Tampa Teardowns gets commission rates\u00a0for the lots and properties\u00a0that are found and sold. What a great business plan! Wholesaling lots\u00a0to house builders creates a constant income for Robert to continue marketing like a real estate investor.<\/p>\n

Although Robert started off by using direct mail as his main source of marketing, he has added online marketing strategies<\/strong>, such as managed PPC<\/a><\/span><\/span> and SEO<\/a><\/span><\/span>, to find motivated sellers. From there, Robert uses his connections with local builder buyers and pitches the lots to them.\u00a0His general price range for lots is $100k – $300k,\u00a0<\/strong>and with a steady stream of leads, Robert always has inventory to sell.<\/p>\n

In fact, when asked about where he’s been getting the best leads for his business, Robert said:<\/p>\n

I’ve definitely been getting better quality clients from my website<\/strong>. We just bought a lot worth $300k, and I’ll earn over 35k<\/strong> in commissions over the initial purchase and final sale of the home. And that lead came from my website! It’s been working much faster than direct mail<\/strong>.<\/em><\/p><\/blockquote>\n

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With a focus on 10 – 15 quality builders and growing in the buyers list, South Tampa Teardowns continues to expand\u00a0and reach out to more and more clients<\/strong>. By selling to a range of buyers, and being an active member of the real estate community, Robert’s company has built relationships with builders on both ends of the business. Talk about building a portfolio!<\/p>\n

South Tampa Teardowns’ Marketing Success<\/h2>\n

As we already know, marketing is one of the most important things a real estate investor can do<\/strong> for their business. If you don’t get your business’s name out there, then you’re not going to be bringing in leads. Robert knows this, which is why South Tampa Teardowns uses a mixture of marketing strategies<\/strong> to reach as many buyers and sellers as possible!<\/p>\n

“All of my online marketing and direct mail is to find sellers…I network to get builder buyers and rehab partners,”<\/em> Robert explains.\u00a0“I am a real estate agent who markets like a real estate investor<\/strong>…I guess you could call me an investor because I invest in marketing to generate real estate commission revenue.”<\/em><\/p><\/blockquote>\n

From the start, Robert has been using direct mail to get in front of his clients, which continued to generate leads for his business. His leads increased<\/strong> when he added online marketing strategies to South Tampa Teardowns; strategies like managed PPC and content marketing.<\/p>\n

Speaking of content marketing, Robert has been great about documenting with video content<\/strong>! His business’s websites feature his amazing videos that Robert is sure to feature on his business social media accounts as well.<\/p>\n